AI Insights · Timothy · January 2021
Q4 2020 Performance of Top Fitness Apps on iOS in Australia
A look into the performance trends of the top five fitness and weight loss programs on the iOS platform in Australia during the fourth quarter of 2020, brought to you by Sensor Tower data insights.
As the year 2020 drew to a close, Australians continued to use their iOS devices to maintain fitness and health goals. With data provided by Sensor Tower, let's delve into the trends of the top five fitness and weight loss programs in Australia during Q4 2020.
MyFitnessPal: Calorie Counter experienced fluctuating revenue, peaking at $71K and dipping to $54K. Downloads started at 8.4K and saw a notable rise to 8.7K by the end of the quarter. Weekly active users showed a declining trend, from 301K to 273K.
Strava: Run, Bike, Hike showed varied revenue, with a high of $32K and a low of $22K. The app's downloads decreased from 7.7K to 6.6K. Active users also saw a decline from 163K to 157K.
The Kic: Health, Fitness & Recipes app's revenue ranged from $18K to $35K. Downloads saw a spike from 1.2K in the beginning to 2.3K at the quarter's end. Weekly active users increased slightly from 8.2K to 8.1K.
For Fitbit: Health & Fitness, revenues were between $18K and $30K. The app's downloads showed an impressive jump from 6.8K to 21.5K, with a subsequent drop to 13K. Weekly active users grew from 65K to 69K through the quarter.
Lastly, Zwift: Ride and Run saw revenues that moved from $13K to $15K, then ended at $12K. Downloads showed a positive trend, from 291 to 470. Active users displayed growth from 2.2K to 2.5K.
For more insights on app performance and trends across various platforms and regions, Sensor Tower remains a valuable resource for industry data and analytics.
